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In April 2020, I ran a small SEO experiment and transformed a long-form article into a topic cluster
Before doing the split
of the long-form.
I did a keyword analysis
Most keywords were
generated by the
top sections
The last section generated no traffic
More you go down in the article, less you find keywordsin the top 10
How to transform long-form into a topic cluster?
Understand the content structure and user intent
Define the structure thanks to data from Google Search Console
Do keywords research and find new opportunities
Split and update the content
The Pillar Page
Defining URLs and navigation is another critical part of the creation of a content cluster
The final result...
A well structured topic cluster