In April 2020, I ran a small SEO experiment and
transformed a long-form article into a topic cluster
Before doing the split
of the long-form.
I did a keyword analysis
Most keywords were
generated by the
The last section generated no traffic
More you go down
in the article,
less you find keywords
in the top 10
How to transform long-form into a topic cluster?
Understand the content structure and user intent
Define the structure thanks to data from Google Search Console
Do keywords research and find new opportunities
Split and update the content
The Pillar Page
Defining URLs and navigation
is another critical part of the creation of a content cluster
The final result...
A well structured topic cluster